A Prada Paradise Has Opened in Milan, and the New Destination is Both a Shop and a Museum

By Hafsa Lodi

Envision eight floors of Prada: a multi-story complex in the heart of Milan, right next to the spectacular Duomo di Milano cathedral. When it was first founded in 1913 by Mario and Martino Prada, the brand was initially called “Fratelli Prada”, which means “Prada brothers” in Italian. An underground passage connects Prada Donna to Prada Uomo, the menswear section.