FRAME Unveils Its Reimagined SoHo Flagship in New York

By info@hypebeast.com (Hypebeast)

Known for blending Los Angeles style with refined European aesthetics, lifestyle brand FRAME has officially unveiled its reimagined SoHo flagship in New York. Led by longtime interior design partner Flora Byk, the renovation recasts the retail space as an immersive cultural experience. The design draws on the neighborhood’s deep artistic roots and the spirit of the loft spaces that defined SoHo in the 1960s and ’70s. At the time, artists were drawn to the buildings along Greene Street for their…

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