the hacienda must be built: on spectacle and wonder in a disenchanted world

what if we are not overwhelmed by spectacle, but starved of it? our days are measured, optimized and increasingly predictable, counted in steps and sleep scores, served in feeds that already know what we like. we have never been exposed to more images, and rarely felt less enchanted by them. what feels missing is the kind of spectacle that cannot be scrolled past, with real stakes and an uncertain ending, closer to a rite than a product. in spectator and…
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