Gary Grimes examines the niche memes and noughties tech-optimism behind Zara Larsson’s visual world

By Gary Grimes

She dominated summer 2026, appearing on stage at nearly 30 festivals across the world, but Zara Larsson’s fame flourished from behind the screen. It’s Nice That’s culture columnist looks at how an audience raised on a much more carefree internet have helped catapult the singer to stardom.

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