A Recap of the Inspiration, Education and Motivation from L’Oréal Immersion 2026

By Veronica Boodhan

More than 400 hairstylists, colourists, salon owners and managers attended L’Oréal Professionnel’s Immersion 2026. The annual event was held on August 23 and 24 at Hotel Bonaventure Montreal and was a two-day celebration of inspiration and education. You don’t only transform hair, you transform lives, transform people, you give confidence,” says Choquette.