Color Wow Insta-Wow Advanced Dry Shampoo Review

By Allure Editors

We don’t hand out Allure Best of Beauty Awards just because something smells nice or comes in a pretty bottle. A product has to seriously impress our editors—and Color Wow’s Insta-Wow Advanced Dry Shampoo did exactly that, earning itself a 2026 Best of Beauty Award. Color Wow Insta-Wow Advanced Dry Shampoo is in the October Allure Beauty Box.