How to Apply Mascara for Longer, Fuller, Mess-Free Lashes—With Photos and Videos

By Marci Robin

“The magic for lengthening mascara is in the applicator,” says Patinkin. How to apply mascara for a volumizing effect Rarely is volumizing mascara just in the business of making lashes look fuller—we don’t want tree-stump lashes, now, do we? More mascara is rarely the answer to too much mascara.